Funnel In A Day

Imagine this.

Your money-making funnel…perfectly written, dreamily designed and ready to go.

In just 24 hours.

You in?

You’ve got your program locked and loaded.

You’re ready to send it out into the world (or turbo-charge and scale something that’s been working already).

Just got to get all the pieces in place, right?

👉 The opt-in page to get more of the right people joining you on the ride.

👉 The email sequence(s) to build a relationship while nudging them towards being in the right place to buy your thing.

👉 The thank-you pages…the upsells…

👉 …the sales page that pulls it all together.

AND let’s not forget the most important bit.

The messaging and visual thread that weaves it all beautifully together.

Creating funnels for successful launches isn’t for the faint-hearted.

That’s what I’m here to help you with…

Case Study: Launched 6-Figure Income Stream

“Cathy helped us write the sales copy for an upsell product that made 5 figure profit and looking like it will become 6 figure revenue stream annually.”

Meet Leighton!

He’s the founder of two gyms (with a third to be opened soon) and has a super-efficient online system to bring more women into his programs.

Alongside the physical gym membership, he’s created programs to help his clients with their health, nutrition and mindset.

Where we began…

Leighton had run a beta launch of an upsell program for his gym members. 

The feedback was good, so he wanted to create an online funnel to offer this program to members of his gym. 

The process we went through…

  • Step 1: I went through the feedback, testimonials and program content. I gave Leighton scripts to help interview his audience and we created a vast amount of information about what his audience really want and need from the program he’s offering
  • Step 2: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to Leighton’s program and the outcomes
  • Step 3: I pulled everything together, and wrote a launch funnel including emails and a sales page

The Outcome…

Around 50% of the clients that are offered this new program decide to join. 

This resulted in a 5-figure launch the first time he put this offer out to his audience.

It’s an ongoing 6-figure revenue stream for his business, as he is bringing new clients into his gym every month, and upselling around half of them onto this new program.

 

Any of this sound familiar?

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You’re ready for the big launch (or champing at the bit to put it on evergreen).

But the snail-paced progress of seeing it all fall into place is driving you up the wall.

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You’re smitten with your offer, have made some sales the low-tech way (I love a Google doc as much as the next person).

But it’s time to dress it up, make it look and sound gorgeous, and get it automated behind the scenes.

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You love a quick turnaround (that doesn’t skimp on quality or professionalism).

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You want someone who can rock up and do ALL the things (strategy, copy, and design ) with minimal input from you.

The alternative?

Find, hire and project-manage a mish-mash of freelancers with varying degrees of skill and experience.

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You’re done with trying to scrape it together on your own.

You’re sick of feeling overwhelmed.

You’re ready to just hand it over and get it done (so you can go back to focusing on the bits of your business that you love).

Quit being the bottleneck in your business.

What’s included in Funnel In A Day

You want someone who can rock up and do ALL the things (with minimal input from you).

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Strategy

I’ve worked behind the scenes on big launches.

I’ve successfuly built, launched and sold my own products and services.

Big-picture funnel strategy takes up around 80% of my headspace most days, and I’ll bring all this experience into your project – to ensure we’re creating the right buyer journey for your clients.

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Copy

Copywriting and messaging is my superpower.

I’ve written copy for dozens of clients across multiple industries.

Knowing how to connect your message to your audience to  your offer  – THAT’S an art and science I’m exceptionally good at.

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Design

Truth time. 

I got tired of seeing my copy being butchered by bad design. 

Great design is more than just ‘pretty’ pictures. 

It’s about visually communicating the message – and is just as important as the words themselves.

What does the journey look like when you snag your Funnel-In-A-Day?

Done-for-you launch funnel strategy, copy, and design . 

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Step 1 - The "Get Inside Your Head" Session

Picture this: us on a cozy 60-90 minute call where you let loose all the juicy details of your offering.

I’ll get all the info, insights and ‘perfectly you’ angles to ensure your funnel represents you from top to bottom.

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Step 2 - Onboarding forms

To keep things fast and simple, I have an onboarding form for you to fill out.

This gives me all the pieces I need for the core elements of your funnel – strategy, copy and design.

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Step 3 - Book Your Funnel Day

Secure your spot on the calendar to get the VIP treatment. 

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Step 4 - Let the Building Begin

This is the bit where we get to work doing our thang.

I dedicte the entire day to working on YOUR project only.

All I ask is that you’re on hand for feedback and review during the day.

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Step 5 - Delivery

By the end of your VIP Funnel Day, I’ll deliver your funnel pieces ready for you to hand over to your tech team.

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Step 6 - The Follow-Up

For 2 weeks following delivery of your funnel, we’ll review, tweak and finalise all the pieces to ensure you’re happy with everything (and that it’s working properly).

Case Study: 400% Increase In Conversions

“And as a result of working with Cathy, we signed up 125 members on our latest launch, usually we have 30. So for me…it’s no coincidence that hiring Cathy to write the sales page made this difference.”

Meet James!

He runs a 28 Day online coaching program, working specifically with men.

He helps them to create the life they want to live by prioritising their own physical and mental health.

Where we began…

James has been running his program for a few years. He gets great results for his clients, and has amazing testimonials to prove this. 

He launches three times a year, and was getting around 30 sign-ups each time, using a sales page he had written himself.

So, while things were going OK…there was something that felt ‘off’ with his messaging.

He felt that he wasn’t really explaining what he did in the right way, to the people who benefit most from his help.

The process we went through…

  • Step 1: I went through the content of his program to understand what he offers, how he delivers it, and how it ties back to the outcomes of his program
  • Step 2: I got to know his audience by going through the testimonials, spending time in his free Facebook group to listen to his audience’s concerns, and the language they use to express it
  • Step 3: I researched his market and his competitors. This helped me get clear on what resonates with his audience, and how to match this back to James’s programs and the outcomes
  • Step 4: I pulled everything together, and wrote a 5,000 word sales page – which needed only small tweaks before going live

The Outcome…

We plugged the new sales page into his funnel. 

The number of men who signed up to his program on this launch quadrupled – from 30 to 125 signups.

In addition, the men who complete the 28-day program have the opportunity to join an exclusive 6-month membership mastermind, and around 40% of them moved across.

What’s Included

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Opt-in Page(s)

Carefully crafted landing pages that move more of your dream clients into your funnel.

Whether you’re running a webinar, a 5-day challenge, or promoting a lead magnet, your opt-in page is the first time people new to your world are introduced to you.

Getting this right is SO important, because if you build a list of not-great-fit people…your launch isn’t going to be the roaring success you’re planning for.

Sales Page

Ooh…I do love me a sales page.

I’ll craft you a sales page that is JUST the right length and goes into JUST the right amount of detail.

Your sales page is the place your audience goes to when they’ve got questions about your offer.

So…we bake in what we know they’re thinking, and answer those questions and objections right there on the sales page.

And of course, we inject your personality and vibe into the copy and design as well.

There’s an art and science to writing a sales page, and it all boils down to trust.

We need to show your audience not only that your service gets the result you promise, but more to the point – that it gets the result for the EXACT person you know you help.

When done right, a sales page feels like it’s reading the reader’s mind. #spooky

And with the right design in place, your readers will be drawn down the page to read ALL the important details.

Email Sequences

This is where we take your peeps on a journey.

We create a sequence that takes your new audience on a journey after they join your email list – through whichever launch mechanism you’re using (webinar, 5-Day Challenge, freebie lead magnet).

I’ll also create a sales sequence that moves them through your buyer journey.

These emails are carefully crafted to allow your audience to get to know you, get engaged with your brand and your vibe, and get them committed to working with you.

The deliverables

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Copy documents

All the written pieces are delivered to you as an editable Google document. 

This means we can easily communicate and make changes and reviews to the copy as part of the VIP and follow-up. 

Design documents

For your landing pages and sales pages, I’ll also deliver them in a design-finished format.

There will be a PDF of each page, so you can see the finished page at a high-level overview.

I’ll also deliver these pages as editable Canva files.

Any images and design elements will also be delivered to you web-ready.

You’ll have everything you need to hand over to your tech-team to simpy upload to the funnel software you use in your business.

Cathy delivers not only copy that reads like it was me who wrote it, but most importantly, Cathy’s copy converts very well and that what we all want, right? 

-Lenka Lutonska, Mindset & Business Coach

The Investment

I only work with a few clients at a time, so that I can give you MY FULL attention and expertise.

Currently, the price is $2,500

FAQs

How long to start?

I generally have a 2-4 week window before being able to start new projects, so if you have something coming up, then get in touch sooner rather than later, so I can get you booked into our calendar.

Will you upload everything to my funnel software?

There are too many tech-tools out there to make this a viable option. 

However, I will provide EVERYTHING your tech-team needs to easily create these funnels for you. 

All the copy, messaging and design decisions will be made – they simply need to upload it onto your system. 

So, who's a good fit for this VIP Day?

If you’re someone who’s got a fiery determination to scale your business and just wants it done already, then you’re in the right place!

This service is for those of you who can’t be bothered with figuring it all out on your owns, wants a pro to swoop in and take care of everything.

Sound like you? Great!

Do I need to keep my day open for this?

Well, you’re not going to be tied to your computer screen, but I’ll ask you to keep an eye on your inbox.

I’ll be touching base with you as I go through our to-do list for the day, and prompt replies will help our day go smoothly.

So, if I apply, am I locked in?

Not quite, my friend!

Filling out the application is more like us saying hello.

Your spot’s officially yours once the payment is through and we’ve got a date in my calendar.

This way, I can make sure that we’re the perfect match for your VIP Day!

What if life happens and I need to reschedule?

Hey, I get it. Things pop up.

Prepping for your VIP Day is a pretty big deal, but I understand that sometimes life likes to throw us curveballs.

As long as you give me a heads up 48 hours in advance, we can absolutely reschedule your day.

Can you really get everything done in just one day?

Absolutely!

I’ve been in the game for years, and I’ve learned to move at light-speed.

As long as we’ve finished all our prep work and I’ve got all the tools I need from you, we’ll have your project wrapped up in no time.

It’s like magic, but real!

What sort of businesses do you work with?

I’ve worked with all sorts of businesses over the years.

The common denominator is that they have a product or service that they sell online.

However, I don’t work with ecommerce businesses for this model, as it isn’t a good match for you guys.

Am I Your Funnel Unicorn🦄 ?

This VIP day  is perfect for you if you have a PROVEN product or service and you have an ENGAGED audience.

Here’s what I mean by that…

You have a ‘PROVEN’ product or service

You’ve gotten results for your clients, and have reviews and testimonials from them

You’re confident in your product or service, and you know your place within your niche or marketplace

You’ve sold this particular offer to clients in the past, or you’re launching a variation of a product or service you’ve sold in the past.

For example:

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You’re scaling up an existing signature offer

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You’re launching a digital product as an offshoot of your established or signature program or service

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You’re turning a 1-on-1 service into a group program

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You’re launching an online version of a service you currently deliver offline (we’ve worked with Fitness Pros who do this successfully)

You have an engaged audience

What I mean by this is that:

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    You’ve been doing your ‘thing’ for a while

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    You have people in your world that know you for your ‘thing’, and

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    You’ve been marketing to them for a while already.

    You don’t have to have a MASSIVE audience, but you do need to be super clear on who you serve, and what you’re offering them.

    Hey, I ‘m Cathy!

    Let’s get the big question out of the way first.

    What makes me qualified to teach you this stuff?

    I’ve been working online for the best part of eight years now.

    So I know a thing (or 10!) about launches and funnels and all things digital marketing.

    I’ve worked as a web designer and developer.

    My superpower is copywriting.

    I’m also a tech-nerd.

    (I also threw all false modesty out of the window a while ago 🤷).

    I’ve combined all these skills and come up with Funnel In Day – connecting all the pieces together to help make money for my clients – simple as that.

    So, are you ready to do this?

    Businesses I’ve Worked With

    • Fitness Pros
    • Nutritionists
    • Medical Professionals
    • Wellness Professionals
    • Coaches
    • Mindset Experts
    • Subscription Box Businesses

    Ready for me to build out your funnel?